Countering Counterfeiting

• Why use DataDot?
• Personal items
• Business assets
• Tools and Equipment
• Boat and Marine Equipment
• Motor Cycles
• Motor Vehicles
• Heavy Machinery
• Clothing Labels
• Other Technologies
• Countering Counterfeiting

Countering Counterfeiting

The problem

Industrial and Commercial counterfeiting represents about 7% of world trade. The trafficking that it generates is a serious threat to the integrity of world trade and global development. For several years counterfeiting has been controlled by criminal organisations and even terrorist groups.

The profits from counterfeiting cost Industry, Governments and the Community hundreds of millions of dollars every year. Victims of counterfeiting are businesses, which lose sales revenue, market share and investments. Well developed brand images are also at risk of devaluation.

Consumers are also victims of counterfeiting, who can receive poor quality goods at excessive prices and be exposed to health and safety dangers. For instance, counterfeit parts in aircraft and vehicles or counterfeit pharmaceuticals.

Common security features such as holograms, U-V inks and security threads are easily copied by professional thieves.

The Solution

DataDot has developed a number of innovative, formidable and cost effective technologies to help prevent counterfeiting and protect your companies Intellectual Property.

DataTraceDNA, a versatile and cost effective technology to protect products ranging from paints to concrete to explosives. DatatraceDNA does much more than simply protect against counterfeiting, it is capable of measureing uniformity in mixing when dealing with multiple compounds thus ensuring stable end-products, it is also useful when dealing with potential long term warranty issues.

DataThreadDNA, for the protection of clothing, apparel and all forms of packaged products, utilising specialised high-tech encoding to ensure the highest level of security for customers wishing to protect their products from counterfeiting.

IntelliSeed, a new technology developed for the agricultural industry to help ensure authentication when dealing with bulk products such as seed.

VerifiTT, for the protection of clothing, apparel and other natural fibre based products, utilising specialised high-tech encoding to ensure the highest level of security for customers wishing to protect their authentic products from counterfeiting.

Please contact us to obtain further details.